Telecommunications
The Triple Play
Churn, treatment and risk is the three-headed hydra haunting telecommunications companies. All impact profitability.
Arthur Middleton Hughes (KnowledgeBase Marketing) says annual customer turnover averages between 10 and 67 percent. The cost is huge and the old saw applies: cheaper to retain then to acquire.
Studies show churn is a function of price and satisfaction. Inventive companies look to better satisfy customer needs and then leverage that satisfaction into profitable growth. How? With effective upsell, cross sell and account management strategies.
While understanding customer behavior is key to such strategies, as important is to understand how customer behavior changes in response to different offers and treatments–and to have the ability to act according. Our predictive analytics and decision tools help you do that.
Managing credit risk–from Day One through collections–is also critical. We help your collections organizations become optimized to capture as much outstanding debt as possible. We also give you the tools to accurately assess the credit risk of customers, at the beginning and all through the customer relationship and to take appropriate actions to reduce losses.
Learn about our Innovative Solutions for Telecommunications »
Interested in hearing more?
Contact Austin Logistics for more information.
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