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Innovation
Beyond Adaptive Control, Behavior Scores, and Segmentation
Until now, behavior scores and a few decision keys have been used to segment customers and rules-based strategies used to determine segment level treatments. While behavior scores help to evaluate the level of risk for each customer, they give a one-dimensional view and cannot determine which account level action or treatment will produce optimal results. In addition rules based strategies are difficult to change and less effective in today's highly competitive, quickly changing environment.
ActionSelect predicts response to set actions at the account level, elevating customer interaction, increasing success and providing a powerful alternative to business-as-usual. From activation and balance build, retention, credit line management and finally in collections, ActionSelect determines:
- What action will proactively drive activation and
balance build
- What action will proactively determine customer's
profitability for retention offers
- Which accounts will respond favorably to up-sell and
cross-sell offers
- Which accounts will self-cure in collections without
agent intervention
- What action will maximize fee-income and minimize
delinquencies and charge-offs
Learn about ActionSelect's features »
Interested in hearing more?
Contact Austin Logistics for more information.
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Resources
Success Spotlight
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