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Account Management
Managing customer accounts, decreasing risk and increasing profitability, is key to growing a healthy portfolio. Challenges to achieving this growth include strong competition, rapid changes in the marketplace, increasing regulatory oversight and customer scrutiny. Meeting these challenges, making the best customer decisions, and having the ability to react with speed and precision is critical to your success.
These challenges are driving the need for greater speed and improved accuracy in account management decisions, above and beyond the capabilities of your existing account management systems. These systems are currently limited by:
- Dependence on one-dimensional behavior scores
- Basis for segmenting into risk bands = "like accounts"
- Rules applied to segments for decisioning
- Challenges of current champion/challenger testing
- Multitude of tests
- Lengthy delays in tests, time for results
- Costs and resource constraints not factored into decisions
Until now, behavior scores and a few decision keys have been used to segment customers and rules-based strategies used to determine segment level treatments. While behavior scores help to evaluate the level of risk for each customer, they give a one-dimensional view and cannot determine which account level action or treatment will produce optimal results. In addition rules based strategies are difficult to change and less effective in today's highly competitive, quickly changing environment.
Learn about our Innovative Solutions in Account Management »
Interested in hearing more?
Contact Austin Logistics for more information.
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