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Market Entry Management
What you did in the past – leave in the past – stop betting on application scores while waiting on behavior scores
It is how it has been done in the past: applicants are first rank ordered using pre-screening, application scores, and Credit Bureau scores (if available). Segmentation is applied, score ranges are determined, and one of the three scenarios follows:
- Populations are tested before entering the market which delays time-to-market.
- Accounts are approved but using a conservative approach they are set with a uniformly low credit line. This often results in lower activation, customer dissatisfaction and a smaller share of wallet.
- Accounts are approved with a focus on revenue generation, with uniformly high credit lines. This yields higher activation, utilization, and balance growth but losses may skyrocket.
...and then the wait begins, little action is taken until Behavior Scores are available for 3 to 6 months.
During the wait – vulnerability and missed opportunities
Just imagine if you could predict which accounts would grow balances, which would attrite, which would pose delinquency risk, and which would be fraudulent as early as the first day of use.
Now you can.
With an innovative new approach to strategically expand opportunities while reducing risk during this critical early stage of an account.
EarlyDetection System™ is a predictive analytic software solution used to:
- Accelerate new account assessment by producing the model strength of a six-month score as early as the first day of use
- Proactively predict revenue, risk and fraud
- Provide rapid time to value in both prime and new and emerging markets
Interested in hearing more?
Contact Austin Logistics for more information.
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